What is data for others,means trust for us.

1. data protection and data security

Ochsner Sport AG (hereinafter referred to as “e-FRAMER” or “we”) attaches great importance to your privacy and takes the protection of your personal data very seriously. Personal data relating to an identified or identifiable natural person (hereinafter referred to as “personal data”) is collected, processed and used by e-FRAMER within the scope of this data protection declaration (hereinafter referred to as “provisions”) in accordance with the provisions of the applicable data protection law.

These Terms may be amended or updated by e-FRAMER from time to time without prior notice to you. You should check the Terms each time you visit our websites or online stores (hereinafter “Website”). By using our Website, you agree to be bound by the then-current version of our Terms available at the time of your visit.

e-FRAMER complies with the statutory provisions of Swiss data protection law, in particular the provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP) and the Telecommunications Act (TCA).

References in this policy to the processing of your data by third parties when you visit our online stores reflect the knowledge of e-FRAMER at the time of writing. We have no influence on any changes to the practices of these third parties. Although our provisions are updated periodically, you should check the current provisions of these third parties before using our online stores or prevent the processing of your data by these third parties (instructions on this can be found in the relevant sections of these provisions).

2. use of personal data

2.1. Which personal data we process

e-FRAMER collects and processes personal data provided by you or collected through the use of our website or in the course of your other contact with us, for example:

Personal data

• Surname and first name
• Address (delivery and billing address)
• Telephone number(s)
• E-mail address(es)
• Date of birth and age
• Gender

Order and payment information

• Credit card and account information
• Shopping cart information (including order date, order time, type, quantity and value of goods ordered, shopping cart, abandoned shopping cart, order history, etc.).
• Payment information (means of payment used, paying agent, invoice date, payment history,
• Information on any dunning and collection procedures, etc.)
• Information about newsletters, advertising, etc. to which you have subscribed.
• Customer service information (contacts, support requests, complaints, returns, etc.)

User-specific information

• Internet protocols (“IP address”) of your technical devices
• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• If JavaScript is activated, the browser also transmits the resolution and color depth of the browser window – Bonus program-specific information (where available)
• Usage data generated by your use of the website at e-FRAMER AG (such as frequency and duration of visits, time and date of visit, preferred settings, search terms and results, etc.).
• Other data required for processing the business relationship or responding to an inquiry.

The processing of data also includes the collection, storage, use, modification, transmission, archiving and destruction of personal data.

2.2. What we use personal data for

e-FRAMER may process personal data for the purposes explained below. The processing takes place to the extent that you have given your consent, it is necessary for the fulfillment of the contract, it is necessary for the protection of legitimate interests or it is necessary for compliance with domestic or foreign legal provisions. – First of all, e-FRAMER processes your personal data for the purpose of contract and order processing, such as the dispatch of order confirmations or dispatch notifications as well as other necessary communication in the context of contract and order processing, the delivery of ordered goods, communication with you in the event of changes to the offer, delivery delays or delivery impossibilities, payment processing, the processing of your inquiries, the processing of complaints, returns, warranty cases, the provision and guarantee of a customer service including an online helpdesk, the sending of evaluation requests after delivery or fulfillment of the contract, as well as for the performance of the contract. fulfillment of the contract, as well as to carry out all other necessary actions for the purpose of processing the contract or order.

– Furthermore, e-FRAMER processes your personal data for marketing purposes with your consent: This includes in particular the sending of newsletters, advertising, information on special offers or services. e-FRAMER AG may contact you via various channels to inform you about existing special offers or services, to provide and implement bonus programs for loyal customers, to create user profiles in order to better tailor our offers and services to you, and to provide customer-specific advertising, offers, competitions and prize draws. In particular, e-FRAMER AG may analyze your shopping history in order to offer you suggestions for other similar products. In addition, we may evaluate information that you have left on previous visits to our online stores in order to better understand and analyze your individual purchasing needs.

– In addition, e-FRAMER processes your personal data for the purpose of customer analysis, market research and market analysis. In this context, for example, evaluations are made of the click and purchasing behavior of customers in our online stores and branches. – Finally, e-FRAMER processes your personal data to provide and improve the services offered by e-FRAMER.

2.3. By whom and where personal data is processed

We use your personal data within e-FRAMER In addition, personal data may be forwarded to external third parties as service providers (hereinafter “processors”). Such processors provide the following services in particular:

– the sending of newsletters and other information (“Mailchimp” of Rocket Sience Group LLC, 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308).

– the conclusion of insurance policies (Suisse Alpine Service AG, Steinersmatt 30, 6370 Stans for bicycle insurance)

– When using the chat function
You can make general inquiries to us via the chat function provided on our website. To provide the chat function, we use the LiveChat software, a live chat software from the company LiveChat Inc (haftungsbeschränkt). LiveChat uses “cookies”, text files that are stored on your computer and that enable a personal conversation with you in the form of a real-time chat on the website. The data collected through the use of these cookies is not used to personally identify you as a visitor to this website and is not merged with personal data about the bearer of the pseudonym.
Additional personal information such as your name, address or telephone number is not collected unless you provide this information voluntarily. This data is collected in order to know who sent an inquiry and to be able to answer it in the way you requested (by post, telephone or e-mail) if no answer can be given in the chat.

In order to process payments, we pass on your payment data to the credit institution commissioned with the payment or to other payment and credit service providers, who also use your data for the intended purpose.

In addition to the processors already mentioned in this Privacy Policy, we also use the following categories of processors:

– IT, cloud and software service providers – service providers in connection with warranty and returns

– The service provider for creditworthiness information (purchase on account) is KLARNA.

– Insurance service provider

– Collection service provider

– Consulting service providers, tax consultants, lawyers

Processors may only process the personal data forwarded by us in accordance with the agreements in place with us and for the purposes described above. Your data will not be passed on to other third parties or used for advertising purposes without your consent. However, if we are legally obliged to do so, we will transfer personal data to bodies entitled to receive such information. For the provision of services by affiliated or superordinate companies or by external third parties who provide services for e-FRAMER, personal data may also be disclosed abroad and processed there within the scope of these provisions. e-FRAMER takes appropriate steps to ensure that your personal data is transmitted and processed in accordance with the applicable law.

Participation in prize draws, competitions or similar promotions
From time to time, the online stores offer the opportunity to participate in prize draws, competitions and similar promotions (hereinafter jointly referred to as “promotions”). To process these promotions, personal data such as e-mail address, name, address, date of birth and any other data required for the promotion may be collected and processed by e-FRAMER or by the cooperation partners involved in the promotion. Unless expressly agreed otherwise, all personal data provided in the context of such a promotion will be used exclusively for the purpose of processing the promotion (e.g. for determining the prize, for notification and for sending the prize).

2.5. International transfer of personal data

Under certain circumstances, it is necessary for e-FRAMER to transfer your personal data to countries outside Switzerland, the European Union (EU) or the European Economic Area (EEA), so-called “third countries”. Transfers to third countries may include all processing activities described above. These provisions also apply if personal data is transferred to third countries in which a different level of data protection prevails than in Switzerland. If personal data is transferred to such a third country, we will ensure the protection of your personal data in an appropriate manner. One means of ensuring adequate data protection is, for example, the conclusion of data transfer agreements with the recipients of your personal data in third countries that ensure the necessary data protection. These include contracts that have been approved, issued or recognized by the European Commission and the Federal Data Protection and Information Commissioner, so-called standard contractual clauses. It should be noted that such contractual precautions can partially compensate for weaker or missing legal protection, but cannot completely exclude all risks, for example from state access abroad. In exceptional cases, transfer to countries without adequate protection may also be permitted in other cases, e.g. based on consent, in connection with legal proceedings abroad or if the transfer is absolutely necessary for the performance of a contract.

2.6. How long we store personal data

We process and store your personal data – for as long as is necessary for the purpose of processing or compatible purposes, in the case of contracts generally at least for the duration of the contractual relationship; – for as long as we have a legitimate interest in storing it. This may be the case in particular if we need personal data to enforce or defend against claims, for archiving purposes and to ensure IT security; – as long as it is subject to a statutory retention obligation. For certain data, for example, a ten-year retention period applies. For other data, shorter retention periods apply, e.g. for recordings from video surveillance or for recordings of certain processes on the Internet (log data). In certain cases, we may also ask for your consent if we wish to store personal data for longer. However, we will delete or anonymize your personal data after the aforementioned periods have expired. For example, we are guided by the following retention periods, although we may deviate from these in individual cases: – Customer account: Personal data is stored for the duration of the customer account. – Contracts: We generally retain master data and contract data for ten years from the last contract activity or from the end of the contract. – Communication data: E-mails, messages via the contact form and written correspondence are generally retained for ten years. Technical data: Cookies are stored for 26 months unless they are deleted immediately after the end of the session.

3. cookies and similar technologies

We use cookies and similar technologies on various pages to make visiting our website attractive and to enable the use of certain functions. These serve to make our website more user-friendly, effective and secure overall and to speed up navigation on our platform. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies, unless you delete them, remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept or reject them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website will be limited.

The following cookie categories are used:

– Cookies required for the operation of our website: These cookies are necessary for the operation and functionality of the website. They help to make the website technically accessible and usable and provide essential and basic functionalities, such as navigation on the website, the correct display of the website in the Internet browser or consent management. The website cannot function properly without these cookies. – Functional / analysis cookies: These cookies are used to measure online traffic and analyze behavior. This enables us to better understand the use of our website and improve our services.

– Marketing cookies: Marketing cookies help us and our advertising partners to target you on our websites and on third-party websites with advertisements for products or services that may be of interest to you, or to display our advertisements when you continue to use the internet after visiting our websites.

Cookies are used in particular on the basis of the consent you have given. If cookies are used on the basis of your consent, you can revoke your consent at any time with effect for the future by adjusting your cookie settings. Your revocation does not affect the legality of the processing carried out up to the revocation.

The cookies and/or similar technologies used may originate from us or from third-party companies, e.g. if we use functions provided by third parties. Such third-party providers may also be located outside Switzerland and the European Economic Area (EEA), provided that the protection of your personal data is ensured in an appropriate manner.

Certain third-party providers can view and store some of the use of the website in question. This information can be combined by the respective provider with similar information from other websites. The behavior of certain users can thus be recorded across several websites and several end devices. The respective provider may also use this data for its own purposes, e.g. for personalized advertising on its own website and on other websites that it supplies with advertising. If users are registered with the provider, the provider can assign the usage data to the person concerned. The processing of such personal data is carried out by the provider under its own responsibility and in accordance with its own data protection provisions.

Two of the most important third-party providers are Google and Facebook. You can find more information about these below. Other third-party providers generally process personal and other data in a similar way.

4. google analytics

We use the Google Analytics service of Google Ireland Limited (Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”). We comply with the currently applicable terms of use for Google Analytics (https://www.google.com/analytics/terms/) and the terms of the Google Data Processing Agreement (https://privacy.google.com/businesses/processorterms/) and if your personal data is processed in a third country, we have concluded the standard contractual clauses approved by the EU Commission with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA) in accordance with Art. 46 para. 2 lit. c) GDPR (https://privacy.google.com/businesses/processorterms/mccs/). According to section 10.3 of the Google order processing agreement (https://privacy.google.com/businesses/processorterms/), the transmitted data is stored in the following locations (so-called “data center locations”): https://www.google.com/about/datacenters/locations/. For this reason, we only use Google Analytics if you also consent to the transfer to the data center locations listed above. In some cases, the third countries in which the data centers are located or from which processing is carried out do not have an adequate level of data protection in the European sense. For example, the USA is currently not considered a safe third country. The transfer to insecure third countries is associated with risks for your personal data, in particular because access by the US authorities cannot be ruled out in the event of a transfer to the USA. Although these risks cannot be excluded solely by concluding standard contractual clauses with the processor, the Google order processing provisions (see https://privacy.google.com/businesses/processorterms/ in the “Appendix 2” section) contain a large number of technical and organizational measures designed to ensure the security of your personal data. Basic information on the processing of your personal data by Google can be found here: https://policies.google.com/privacy?hl=de. Google Analytics collects pseudonymous data about your use of our website, including your shortened IP address, and uses cookies. The information generated by the cookies about your use of the website will be transmitted to and stored by Google on servers in the data center locations listed above. Google will use this information to evaluate your use of the website, in particular to compile reports on website activity and to generate further analyses and evaluations associated with the use of our website and the Internet. Google may also link this data with other data about you, such as your search history, your personal account, usage data from other devices and other data that Google has stored about you. Google may also transfer this information to third parties where required to do so by law (e.g. to government authorities) or where such third parties process the information on Google’s behalf. The data stored by Google Analytics is stored for a period of 14 months. After this period, Google Analytics only stores aggregated statistics. The use of Google Analytics is based on your consent. You also have the option of withdrawing your consent at any time by adjusting your cookie settings. You can also use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to Google and used by Google. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de Here you will find further information on the use of data by Google: https://support.google.com/analytics/answer/6004245?hl=de.

5. tracking pixel

Tracking pixels fulfill similar functions to cookies, but are not noticeable to the user. If you give your consent, we use tracking pixels within the store functionality to measure user behavior, in the newsletter, to control the offers and in re-marketing. This data is anonymous and is not linked to personal data on the user’s computer or to a database. To prevent web bugs on our pages, you can use tools such as webwasher, bugnosys or AdBlock (for the Firefox browser). To prevent web bugs in our newsletter, please set your mail program so that no HTML is displayed in messages. Web bugs are also prevented if you read your e-mails offline. Your shopping history is used for personal product recommendations. This includes, in particular, articles and product categories that you have already viewed, searched for or purchased. All information collected for this purpose is stored anonymously and it is not possible to identify you personally. The legal basis for data processing is your consent. You have the option of withdrawing your consent at any time. Your revocation does not affect the legality of the processing carried out until your revocation.

6 Facebook Custom Audiences

If you give us your consent, this website uses the “Facebook Custom Audiences” functions. With the help of a Facebook pixel (or comparable functions, for the transmission of event data or contact information by means of interfaces in apps), Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). In this way, the Facebook ads placed by us are only displayed to you on Facebook and within the services of the partners cooperating with Facebook (so-called “Audience Network”, further information on this is available at https://www.facebook.com/audiencenetwork/), provided that you have also shown an interest in our online offer or if you have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (this process leads to a sorting of your profile into certain groups, which are referred to as “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to your interest in a targeted advertising approach and prevent a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether you have been redirected to our website after clicking on a Facebook ad (so-called “conversion measurement”). In this context, Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) processes the following types of data:

– Usage data (e.g. websites visited, interest in content, access times),

– Meta/communication data (e.g. device information, IP addresses);

– Event data (Facebook) (“Event data” is data that can be transmitted by us to Facebook via Facebook pixels (via apps or other means), for example, and relates to people or their actions.

The data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases and similar. The event data is processed for the purpose of creating target groups for content and advertising information (custom audiences). Event data does not include the actual content (such as comments written), login information or contact information (i.e. no names, email addresses or telephone numbers). Event data is deleted by Facebook after a maximum of two years. The target groups formed from them are deleted when our Facebook account is deleted). The following purposes are pursued: Marketing, profiles with user-related information (creation of user profiles), remarketing (targeted addressing of visitors or customers of our own website on other websites), conversion measurement (measurement of the effectiveness of marketing measures), target group formation (determination of target groups relevant for marketing purposes or other output of content). We are jointly responsible with Facebook Ireland Ltd. for the collection or receipt in the context of a transmission (but not the further processing) of “event data” that Facebook collects by means of the Facebook pixel and comparable functions (e.g. interfaces) that are executed on our online offer or receives in the context of a transmission for the following purposes:

– Display of content / advertising information that corresponds to the presumed interests of the user;

– Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger);

– Improvement of ad delivery and personalization of functions and content (e.g. improvement of the recognition of which content or advertising information presumably corresponds to the interests of users). The use of Facebook Custom Audiences is based on your consent. You also have the option to withdraw your consent at any time by adjusting your cookie settings. Here you can find additional information on the data processing conditions in the context of Facebook Custom Audiences: https://www.facebook.com/legal/terms/customaudience.

7. use of web analysis tools and social plugins

Anonymized data is collected and stored for the purpose of needs-based design, web analysis and optimization of our online stores, and usage profiles are created from this data using cookies and pseudonyms. You can prevent the collection of the data generated by cookies and related to your use of the online stores (including your IP address) and the processing of this data by the web analysis tools or social plugins by using the opt-out mechanisms available from the respective network operator (hereinafter “network”). The available opt-out mechanisms are described in the respective privacy policies of the networks. Please note that in this case you may not be able to use all the functions of our online store. Depending on the online store, we use the following networks, among others:

– Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

– LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

– YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066, USA

– Meta Platforms Ireland Ltd, 4 Grand Canal Quay, Square, Dublin, D02 X525, Ireland

8. retargeting and push notifications for banner advertising and targeted customer communication

Anonymized data is collected and stored for banner advertising and targeted customer communication as well as to optimize our online stores. Certain online stores use so-called retargeting and push notification services from third parties (hereinafter referred to as “notification technologies”), which set cookies in our online stores. Notification technologies use cookies or advertising IDs and display advertising based on your previous browsing behavior. Depending on the online store, these are the following providers: – Meta Platforms Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA – Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Ringier Advertising – Flurstrasse 55, 8021, Zurich, Livechat Software S.A., Zwycięska 47 Street, 53-033, Wrocław, Any personal data that is exchanged in this context is used exclusively to be able to offer the notification technologies permanently, securely and reliably. You can prevent the processing of your personal data by the providers by using their opt-out mechanisms. The available opt-out mechanisms are described in the respective data protection guidelines of the providers.

9. server log files

As with every connection to a web server, the server of our web hosting provider (currently cyon GmbH in 4052 Basel, Switzerland) logs and stores certain technical data. This data includes the IP address and the operating system of your device, the data, the access time, the type of browser and the browser request, including the origin of the request (referrer). This is necessary for technical reasons in order to make our website available to you. The web hosting provider uses technical and organizational measures to protect this data from unauthorized access and does not pass it on to third parties. Insofar as we process personal data, we do so on the basis of our interest in offering you the best possible user experience and ensuring the security and stability of our systems.

10 Automated individual decisions

We do not use automated individual decision-making or profiling.

11. owner of the data collection

The owner of the data collection is Ochsner Sport AG, Allmendstrasse 25, 8953 Dietikon

12. data security

12.1 Safety precautions

e-FRAMER takes appropriate technical and organizational measures to protect your personal data against unauthorized processing and to ensure the confidentiality, availability and integrity of your personal data. These measures are intended to protect the personal data on the e-FRAMER systems against the following risks in particular: Unauthorized or accidental destruction, accidental loss, technical errors, falsification, theft, unlawful use and unauthorized modification, copying, access or other unauthorized processing. When disclosing your personal data to affiliated companies or service providers in Switzerland and abroad, e-FRAMER also ensures appropriate protection and security of personal data. In particular, e-FRAMER uses SSL encryption (Secure Socket Layer) as a standard security measure. If you place an order for goods in one of our online stores, your personal data will be transmitted to us. The SSL process protects data that a customer sends to a company’s server via the Internet. SSL provides the following 3-fold protection:

– The entries that are to be transmitted are encrypted;

– It is ensured that the form is only sent back to the server from which it was sent; and

– A check is carried out to ensure that the data reaches its recipient complete and unchanged. You can recognize the SSL-protected areas by the lock symbol in your browser. Secure connections can usually be recognized by their address, which begins with “https://”. If you double-click on the lock symbol, you will receive more information about the security certificate.

12.2. Reference to general risks

Please note that the Internet is generally not considered a secure environment and that data transmitted via the Internet may be accessible to unauthorized third parties, which may lead to the disclosure of this data, to changes in the information content or to technical faults. Despite extensive technical and organizational security precautions, which we maintain at an appropriate level, it cannot be completely ruled out that data may be lost or intercepted and/or manipulated by unauthorized persons. It is your responsibility as a user to inform yourself about the necessary security precautions and to take appropriate measures in this regard. If you send us confidential information, you do so at your own risk. If you consider this appropriate in a specific case, please contact us via a secure data transmission channel instead of via the Internet.

12.3. Public contributions

Publicly posted contributions in discussion forums or guest books of certain online stores are accessible to everyone. You should check your contributions carefully before publication to ensure that they do not contain any information that is not intended for the public. You must expect that your contributions will be recorded in search engines, for example, and will be accessible worldwide even if you do not specifically access our website. We cannot assume any guarantee or liability for whether and to what extent such entries are stored, used or distributed by third parties.

12.4. Harmful components

e-FRAMER AG cannot accept any responsibility and cannot guarantee that its online stores and other components used to access the online stores are completely free of viruses, worms, Trojan horses or other harmful elements at all times. Furthermore, e-FRAMER AG rejects any liability for manipulation of the Internet user’s IT system by unauthorized persons. In this respect, e-FRAMER expressly draws attention to the risk of targeted hacking attacks. To combat viruses, the use of current browser versions and the installation of continuously updated anti-virus software is recommended. E-mails of unknown origin and unexpected e-mail attachments should not be opened.

13 Your rights

You have the right to object to data processing at any time. In particular, you can also object to data processing in connection with marketing activities. If the applicable requirements are met and there are no legal exceptions, you also have the following rights:

– the right to request information about your personal data stored by us;

– the right to receive personal data;

– the right to have incorrect or incomplete personal data corrected;

– the right to request the deletion or anonymization of your personal data;

– the right to request the restriction of the processing of your personal data;

– the right to withdraw consent with effect for the future, insofar as processing is based on consent.

These rights may be restricted or excluded in individual cases, in particular if this is necessary to protect other persons, to safeguard legitimate interests or to comply with legal obligations. We will provide you with information about your stored data on request at the following address:

Ochsner Sport AG, Allmendstrasse 25, CH-8953 Dietikon

Responsible for data collection:
Ochsner Sport AG, Allmendstrasse 25, CH-8953 Dietikon

Contact details of the data protection officer:

Head of Legal & Compliance,
Ochsner Sport AG, Allmendstrasse 25, CH-8953 Dietikon

14. external links

Our online stores and their content may contain links to websites of other companies. We are not responsible for the data protection precautions on external websites that you can reach via these links. Please inform yourself there about the data protection of these external websites.

15. updating and amendment

We reserve the right to update the data protection provisions in accordance with the current legal requirements or in the event of an adjustment to data processing. Please check the data protection provisions before you use our offers in order to be up to date with any updates.

Version: February 1, 2026